By using data and artificial intelligence, hyper customization can give customers a personalised experience. It’s a technique for anticipating client demands and developing distinctive customer experiences. The basis for the concept is to scale up personalisation for each person at the appropriate moment with the appropriate message in a cost-effective way. Today, more and more marketers desire to use this trendy tactic.
Use case
The most typical scenario is where we have three different users who are each offered one of three experiences based on their personal preferences. Each consumer feels valued and has a superior user experience as a result.
Realtime scenario
among the most popular OTT platforms Each profile’s viewing experience on Netflix can be customised. Based on each profile’s viewing history, recommendations for shows are made that fit their preferences. This encourages each consumer to stay on the platform, which raises their curiosity about returning to their enjoyable location.
Benefits
- By putting everything clients need at their fingertips and removing barriers from the sales funnel, it facilitates easy buying for customers.
- It solves the issue of “choice-overload,” which makes a customer feel confused by a plethora of possibilities.
- Due to the time, energy, and financial savings, both the client and the provider benefit from this.